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Bad Boys Brand

Piece by piece handmade and 100% Made in Jail.

All products that carry the BadBoysBrand label come directly from the jail. Every product therefore has a certificate of authenticity. This certificate is provided with a unique number that corresponds to the number applied to the product. It is also indicated where each product is produced. This can be: Heerhugowaard, Zwaag, Alphen aan den Rijn, Zutphen, Veenhuizen or Merksplas (BE).

Prisoners who are allowed to work on BadBoysBrand products are very enthusiastic about the activities and the brand. This probably also has to do with the fact that they are allowed to think along and participate in decision-making and that immediately increases the self-esteem of these prisoners.

During detention, detainees are involved in this way in society, a positive development for reintegration. If the prisoners are released again, they are a competence richer; metalworking! Detainees also benefit greatly from this after their detention. All this also has a positive effect on the labor market.

Before our BadBoysBrand products leave prison, they are subject to a very strict control. This check is carried out by the metal department's supervisors. These are all experienced welders who train the detainees professionally.

Our products do not just roll off the assembly line. So you may feel blessed if you have a real BadBoysBrand in your possession!